Technology

Chinamaxxing: TikTok’s campaign to make being Chinese cool

· 5 min read
Chinamaxxing: TikTok’s campaign to make being Chinese cool

“Drink hot water” has become an unlikely life philosophy on TikTok, as countless users track their journey towards “being” or “becoming Chinese.” All of this is part of a broader social media trend dubbed “Chinamaxxing.” Out of context it may seem strange: thousands of Chinamaxxing videos – often with the caption “you’ve met me at […]

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